As shocking as it may sound, many small and medium-sized businesses (SMEs) still don’t have a website. Almost as jaw-dropping, many SMEs that do have a website don’t consider it to be crucial to business performance.
Believe it or not, this revelation is actually good news (…for you at least). In fact, the silver lining on this cloud is so heavy it’s about to crash to your feet. After all, the shortcomings of other businesses are opportunities for you.
Where do you stand?
Whether or not you have a product that can be sold online doesn’t matter. Your website should be used to engage with your customers, tell them what you offer, build your brand personality and, perhaps most importantly, shout at the top of your voice “I’m here!”.
Put yourself in your customers’ shoes. What do you do when you want to find a product or service? If you’re like me (and 90% of the population), you Google it. What would a potential customer find out about the types of products or services you offer if they fire off a Google search?
If you don’t have a website, chances are customers aren’t going to be able to find anything out about you. Not only are you invisible on the web, but to many potential customers, you don’t even exist.
Here’s the good news
While many of your competitors continue to operate as though the web isn’t relevant to them, you can seize that huge portion of the market that relies on it to source (an often buy) products and services.
Just remember, if some of your competitors don’t have a website right now, it’s only a matter of time before they do. Get in there first.
Group Dane is offering UK SMEs a spot of free website consultancy. If you’re keen to maximise your company’s online performance, get in touch for a chat. We’ll give you some pointers on what your next steps should be.