7 ways to spot if you need a new website

Ok, so it’s no secret that nowadays many businesses live or die by the quality of their website. How many customers could you be turning off because of a poor quality, dated or broken website? We’ve put together some pointers to help you decide if you need a new website.

Does it have a clear purpose?

Take an objective look at your site. Ask other people for honest opinions. If the purpose of the site isn’t immediately obvious, something is definitely wrong. Typically, website visitors don’t have patience, so you need to get your point across in the first few seconds.

Is it functional?

Does your website do everything you need it to? For example, if you need to sell products online or perhaps chat in real time with customers, are you able to do this with your current website? Your website needs to be tailored to your business’ requirements, not the other way around.

Is the design out-dated?

Does the site look and feel modern? Look at the layout, the colours, fonts and images. Try it in a few different browsers and ask yourself if you’re proud of what you see. If not, you probably need a redesign.

Is it responsive?

Modern websites should be compatible with multiple devices. This means your website’s layout should respond to the device it’s being accessed on, whether that’s a mobile phone, tablet, laptop, or desktop. If your website doesn’t work effectively on mobile devices, you could be neglecting a huge chunk of your online audience.

Can you easily manage content?

Do you dread making updates to your website because the process is too clunky? There are a number of great content management systems to chose from that could make your life much easier when it comes to editing your website’s content. Remember your website should work for you not the other way around!

Is it as good as competitors’ sites?

Compare your main competitors’ websites with your own. If you think their site is better in terms of design, content or functionality, your visitors will no doubt feel the same. Remember, people vote with their index fingers and regardless of your actual business offering, if your site is poor, your business will be viewed in the same way.

How is the user experience (UX)?

Do some user testing with people who haven’t used your website before. Ask them to perform some basic tasks or look for specific things on your site and see how they feel about their experience afterwards. Remember, the best people to evaluate your exisiting site and plan a new site are the people who will be using it.

Next steps

For help evaluating your current website, including content auditing, user testing, design/development consultation, get in touch with Group Dane. We offer free consultation to UK SMEs.


Storytelling in the second screens age

If the first decade of the 2000s was the age of the web, then perhaps this decade is the age of the second screen.

A recent Google study found that our second-screening habits can be defined by two modes: ‘sequential’ and ‘simultaneous’.

We move seamlessly between devices when sequentially screening – perhaps we’ll start a search for product information on our smartphone on the train in the morning, then do some research on a PC during the day, before finally completing the task by making the purchase on our tablet at home in the evening.

In contrast, whilst simultaneously screening – we use multiple devices at the same time. Using a second screen on the sofa to share an entertaining live TV show on social media, is the obvious example – but the possibilities to explore beyond these boundaries are truly inspiring for every sector.

Think of learning – in the classroom, in the space of just a few years, we’re moving from the blackboard to interactive whiteboard to an iPad at every school desk. Imagine being able to tap into the naturally intuitive way that children master and navigate second screen devices. Learning for them is about immersive and simultaneous storytelling.

We’re currently developing apps that know where you are and can place you in that context to learn. Whether it’s at a famous historical battle site or discovering more about the wildflowers and animals at a local nature reserve.

It’s about delivering the right content at the right time, in the right context. Where are we and what do we want to accomplish?

At Group Dane, we love stories. We are all born to tell and share them. They are what inspire us. They are the narrative arcs that curve and shape our lives. So whenever we approach a project, using the power of a story to harness action is a key principle for us. It’s not the device itself or the software platform that matters, it is the connection we make to a story that truly moves us.

If your customer is second-screening content, how does your story continue? How does it engage the customer in the competition for attention? Does your content expand and complement the experience or deliver a compelling standalone idea?

We’re optimists, and believe that the challenge of radical, disruptive ideas can be met with new solutions.

So here’s to the age of the second screens and the exciting, optimistic changes it will bring to storytelling!

Andrew Corbally is Digital Manager at Group Dane.