One very happy Scouse Bird

Last week, Group Dane was pleased to launch the brand new Scouse Bird Problems website…

For anyone who doesn’t know her (where’ve you been?), Scouse Bird is a popular anonymous fashion and lifestyle blogger, famous for her characteristically Scouse-witted tongue. With a growing social media following of more than 250,000 people, her reach spans from Merseyside way out across the globe, while her website attracts tens of thousands of visits every month.

Souse Bird asked Group Dane to create a new website, which is not only in-keeping with the brand from a design perspective, but also includes a easily manageable blogging platform and functionality that simplifies management of advertising.

We designed a beautiful, responsive website, which supports and builds upon the Scouse Bird brand and, through effective information architecture work, displays a large amount of content in an intuitive and user-friendly way.

scouseGiven the majority of Scouse Bird’s audience visits the website via portable devices, we knew from the outset that it was crucial that the site works well on all mobile devices, such as mobile phones and tablets.

sbp4We opted for Umbraco to handle content management (including blogging platform) and developed an integrated system to manage advertising across the site, which scalable management and reporting.

The verdict?

Another beautiful and perfectly engineered website by Group Dane and one very happy Scouse Bird.

scouse-bird-problemsSee the website for yourself at: www.scousebirdproblems.com