Driving the digital hotel experience

This week, we launched a new digital initiative for our client, Beaufort Park Hotel and Conference Centre, starting with the launch of a new website.

The Beaufort Park Hotel has long been delivering superior guest experiences, as recognised recently when it was named Best Place to Stay at the Flintshire Food and Tourism Awards, but until now the online experience didn’t deliver the same standard of service.

The old website wasn’t mobile-friendly and, after a few years service, the design was beginning to look dated and uninspiring. Cumulative content bloat was also blunting the structure and flow, making it increasingly difficult for users to find what they were looking for.

We worked closely with the team at Beaufort Park, along with a customer focus group, to plan, design and develop a new website that is built with logical information architecture and drives satisfying user journeys.

The new, responsive website is the first in a series of customer-facing outputs that will use various channels and technologies to help to create the best possible online experience for guests before, during and after their stay at the hotel.

beaufort-park-hotel-homepagebeaufort-park-hotel-responsiveSusan Warnock, General Manager of the Beaufort Park Hotel, said: “We’re delighted to now be offering an improved online experience for new and existing customers. Our website is often the first line of contact with new customers, so it’s important that we immediately send out a message that customer experience is at the heart of our business.”

We’re excited about the nest stages of the project with Beaufort Park and we’ll keep you updated on its progress.

Find out more about the work we’re doing with Beaufort Park and some of our other clients.

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