For the past 8 months, I’ve been writing a book called Content Marketing Revolution, which aims to helps businesses and individuals to attract more customers, increase sales and excite brand loyalty…all using highly-targetted content.
It’s no secret that traditional marketing tactics have been struggling to deliver the same results as they once did. Today’s consumers are looking to make more educated decisions based on information, trust and brand affinity. This is where content marketing comes in…
“Dane Brookes inspiringly guides you through the five key steps to success. This book is a must for marketers of all levels.”
– Mark Langshaw, Digital Spy
Over the last decade, I’ve worked in marketing andcontent strategy in a variety of sectors, from small one-man-bands to FTSE 100 companies, from local traders to television companies in Nashville and New York. The book shares everything I have learnt along the way, with examples of tried and tested campaigns.
The book guides businesses through my five key steps towards developing, executing and monitoring a content marketing strategy to take control of their market. It also includes contributions from a selection of leading content experts I’ve worked with over the years, including Olivier award-winning writer, Mark Davies Markham, Emmy award-winning television producer, Debora Fougere and the University of Liverpool Media Relations Manager, Samantha Martin. The icing on the cake comes in the form of the foreword by Matt Warnock, Digital Editor in Chief at Philips.
New content marketing hub
The book represent the first step towards a new content marketing hub Group Dane is creating in Liverpool. The hub will pull together a collection of the best content producers and strategists in the UK.
The new hub will pull together content specialists from all over the world, providing a range of services and resources to businesses of all sizes.
Sign up to find out out more about our new content marketing hub, Content Kicks.
Dane Brookes, Author and Director at Group Dane