Content Marketing Revolution

For the past 8 months, I’ve been writing a book called Content Marketing Revolution, which aims to helps businesses and individuals to attract more customers, increase sales and excite brand loyalty…all using highly-targetted content.

It’s no secret that traditional marketing tactics have been struggling to deliver the same results as they once did. Today’s consumers are looking to make more educated decisions based on information, trust and brand affinity. This is where content marketing comes in…

“Dane Brookes inspiringly guides you through the five key steps to success. This book is a must for marketers of all levels.”
Mark Langshaw, Digital Spy

Over the last decade, I’ve worked in marketing andcontent strategy in a variety of sectors, from small one-man-bands to FTSE 100 companies, from local traders to television companies in Nashville and New York. The book shares everything I have learnt along the way, with examples of tried and tested campaigns.

The book guides businesses through my five key steps towards developing, executing and monitoring a content marketing strategy to take control of their market. It also includes contributions from a selection of leading content experts I’ve worked with over the years, including Olivier award-winning writer, Mark Davies Markham, Emmy award-winning television producer, Debora Fougere and the University of Liverpool Media Relations Manager, Samantha Martin. The icing on the cake comes in the form of the foreword by Matt Warnock, Digital Editor in Chief at Philips.

The book is published by Giant Leap Media and is available in paperback and Kindle format. Find out more on the Content Marketing Revolution website or get a copy on Amazon.

Book-cover-inage-for-amazon

New content marketing hub
The book represent the first step towards a new content marketing hub Group Dane is creating in Liverpool. The hub will pull together a collection of the best content producers and strategists in the UK.

The new hub will pull together content specialists from all over the world, providing a range of services and resources to businesses of all sizes.

Sign up to find out out more about our new content marketing hub, Content Kicks.

dane-brookes-group-dane

Dane Brookes, Author and Director at Group Dane

Stop emailing me!

How many times have you signed up for a company’s “newsletter” (purposefully or inadvertently) and then received a barrage of marketing emails? If you’re anything like me, it’s way more than your delete finger can handle.

Because most marketing emails don’t accept replies, I’m going to list my frustrations below in the hope that someone, somewhere gets the message:

Don’t keep introducing yourself!

If it’s not the first time you’re emailing me, please don’t write things in the subject line like “Hello, nice to meet you”, “Welcome” or “Thanks for signing up”. This is why it annoys me:

  1. I have already received emails from you before; it’s too late to be introducing yourself.
  2. It makes me wonder if you have sent the wrong email to me, which doesn’t give me much confidence in your business.
  3. It makes me feel undervalued. Am I just another name in your database? Not even worth a bit of tailoring?

Don’t overtly stalk me

We both know that you’re able to monitor whether or not I open your emails, but please don’t tell me you know I don’t read your emails. I’ll be honest, it’s a bit “Big Brother” and it freaks me out. If you want to find out why I don’t read your emails, you’ve got to be a bit cleverer and a lot more subtle.

Don’t hassle me

OK, you’re keen for me to know about your great products and services, but I don’t need to hear from you every week. Shucks, you contact me more than my mum does.

Don’t tease me

If you write something intriguing in your subject line, I WILL open it. Good plan then, eh? Not really, because if you’ve tricked me, I’ll be so annoyed that I’ll instantly unsubscribe from your list.

Things change

Ok, I might have been interested in your business in the past. I might even have used your services. But really, if I haven’t been in contact with you for 18 months, you need to move on. Let me go.

And relax! Well, it feels good to get that off my chest.

If you have any questions about email marketing, get in touch with us. Why not sign up for our email newsletter? – just kidding.

Post by Frankie, digital marketing consultant at Group Dane.