Content Marketing Revolution

For the past 8 months, I’ve been writing a book called Content Marketing Revolution, which aims to helps businesses and individuals to attract more customers, increase sales and excite brand loyalty…all using highly-targetted content.

It’s no secret that traditional marketing tactics have been struggling to deliver the same results as they once did. Today’s consumers are looking to make more educated decisions based on information, trust and brand affinity. This is where content marketing comes in…

“Dane Brookes inspiringly guides you through the five key steps to success. This book is a must for marketers of all levels.”
Mark Langshaw, Digital Spy

Over the last decade, I’ve worked in marketing andcontent strategy in a variety of sectors, from small one-man-bands to FTSE 100 companies, from local traders to television companies in Nashville and New York. The book shares everything I have learnt along the way, with examples of tried and tested campaigns.

The book guides businesses through my five key steps towards developing, executing and monitoring a content marketing strategy to take control of their market. It also includes contributions from a selection of leading content experts I’ve worked with over the years, including Olivier award-winning writer, Mark Davies Markham, Emmy award-winning television producer, Debora Fougere and the University of Liverpool Media Relations Manager, Samantha Martin. The icing on the cake comes in the form of the foreword by Matt Warnock, Digital Editor in Chief at Philips.

The book is published by Giant Leap Media and is available in paperback and Kindle format. Find out more on the Content Marketing Revolution website or get a copy on Amazon.

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New content marketing hub
The book represent the first step towards a new content marketing hub Group Dane is creating in Liverpool. The hub will pull together a collection of the best content producers and strategists in the UK.

The new hub will pull together content specialists from all over the world, providing a range of services and resources to businesses of all sizes.

Sign up to find out out more about our new content marketing hub, Content Kicks.

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Dane Brookes, Author and Director at Group Dane

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Group Dane launches award-winning TV company website

pvp-slide1We’re thrilled to have just launched a new website for the award-winning American TV company that produces stars like including Taylor Swift, Aerosmith/RUN DMC, Keith Urban, Blake Shelton, Janet Jackson and Billy Joel.­­

Picture Vision Pictures, based in Nashville and New York City, has created some of the most iconic TV concerts, music videos and TV shows for the biggest names in music, all played out on networks like HBO, Disney, MTV, Fox and BBC.

We’re proud to have been chosen to design and develop the new website, after beating off competition from companies on both sides of the Atlantic. This is the second time in just over a year that we’ve won an American media client, so not only is this a very exciting time for us, it also further demonstrates that small UK creative companies can compete on an international scale!

Take a look at our case study for more on this project, or check out the finished product by visiting the website: www.picturevisionpictures.com

One very happy Scouse Bird

Last week, Group Dane was pleased to launch the brand new Scouse Bird Problems website…

For anyone who doesn’t know her (where’ve you been?), Scouse Bird is a popular anonymous fashion and lifestyle blogger, famous for her characteristically Scouse-witted tongue. With a growing social media following of more than 250,000 people, her reach spans from Merseyside way out across the globe, while her website attracts tens of thousands of visits every month.

Souse Bird asked Group Dane to create a new website, which is not only in-keeping with the brand from a design perspective, but also includes a easily manageable blogging platform and functionality that simplifies management of advertising.

We designed a beautiful, responsive website, which supports and builds upon the Scouse Bird brand and, through effective information architecture work, displays a large amount of content in an intuitive and user-friendly way.

scouseGiven the majority of Scouse Bird’s audience visits the website via portable devices, we knew from the outset that it was crucial that the site works well on all mobile devices, such as mobile phones and tablets.

sbp4We opted for Umbraco to handle content management (including blogging platform) and developed an integrated system to manage advertising across the site, which scalable management and reporting.

The verdict?

Another beautiful and perfectly engineered website by Group Dane and one very happy Scouse Bird.

scouse-bird-problemsSee the website for yourself at: www.scousebirdproblems.com

 

Group Dane hits New York!

This week we’ve been in New York City for the launch of the brand new Red Stiletto Media website, designed and developed by Group Dane.

Wow, what a city! It seems everywhere you look there is something interesting to look at. It’s amazing to think 1,619,090 people are crammed in to the 22.96 square miles of Manhattan.

Times SquareThere is a real buzz about New York, a sort of magic you can’t pin down or give any justice in expression. Is it the energy, the strength, the elegance, or is it the grit and realism?

Freedom TowerThe new Freedom Tower, which has risen in the footprints of the Twin Towers, is a symbol of hope and resilience. It sums up the whole spirit of the city and its people. It represents progress in the face of adversity. It sends out a message that New York will get back up whenever it takes a knock. What can we learn from this in our own small way? For me, I hope it will encourage me to keep going, to always try to rise and overcome set backs and challenges.

Dane Brookes

For Group Dane, our on-going relationship with a company in New York City is an exciting prospect. But beyond what this means for us, it is a great coup for Liverpool and the North West. The level of talent in digital marketing in our region is on a par with anywhere else in the world. The future looks bright.

Check out the new Red Stiletto Media website. The launch was also featured in the Liverpool Daily Post.

– Dane

From Liverpool to New York City

Taxi! On Thursday this week we’re off to New York City to launch the new website of fashion and lifestyle production company, Red Stiletto Media.

Group Dane New YorkRed Stiletto Media is an award-winning media production company, focusing on the fashion and lifestyle industries. The company’s glittering portfolio includes some of the biggest names in fashion, lifestyle and PR, including People’s Revolution, Elizabeth Arden Red Door Spa, Douglas Hannant and Libertine.

We’ve designed and developed the new website, which boasts robust and user-friendly functionality with striking visual features and a strong brand identity. Beyond the launch of the new website, we’ve been appointed Red Stiletto Media’s digital marketing and communications partner. This pleases us greatly!

New York CityWe’re very proud to be based in Liverpool and hope that our relationship with a company based in New York City reinforces the message that Liverpool has a strong international offering, with world-class talent in digital communications.

We’re off to start packing our cases…

Stay posted for the link to the new website later this week!