We all know that if we don’t look after our own health and lifestyle, we’re likely to get sick sooner or later. To most of us, this means eating the right food, limiting poisons like alcohol and caffeine, doing enough exercise and getting mental and emotional satisfaction.
Believe it or not, thinking about these principles helps us to understand how to keep a healthy digital presence. By digital presence I mean your online existence through websites and social media.
Whether you’re a business or an individual, your digital presence is just as unique as you are. And whether you have consciously developed it or not, it even has a personality in its own right. Hold that thought and humanise it one step further by relating your whole digital presence to the human body. Trust me, this will eventually make sense!
Take a look at Group Dane’s digital health check infographic below, then read on for a magical metaphorical tour of your digital presence.
Click image to view full size
Think of the brain as your digital strategy. Just like your brain controls your body’s actions, your strategy should control the actions on your website, social media and email marketing.
Your face is usually the first thing people see when they look at you. Equally, the first thing people see when they visit your website is the design. Make sure it does you justice. Be honest, do you need a face lift?
Eyes and ears
You don’t need eyes in the back of your head to keep an eye on your customers and competitors. With good social media infiltration, you’ll be able to easily watch and listen to what people are saying about you, the types of products or services you offer and of course, your business rivals!
Human beings use their vocal cords to communicate. When it comes to your digital presence, you have two voices: your website content (let’s call this your baritone voice) and social media interactions (this is your tenor voice).
Of course, this is your brand. Keep it central to everything you do. After all, it defines you. Just like your body relies on a strong healthy heart, your digital presence is dependent on a strong healthy brand.
Take a deep breath and breathe some life into your website with dynamic up-to-date content. If you don’t have time to update your website regularly, think about feeding in some relevant automated content to keep your site breathing between your updates.
Think of your site map as your skeleton. Not only will it hold everything together and help visitors to navigate your site, it will also help search engine spiders to index it and boost search performance.
When it comes to updating your website, a good content management system (CMS) is your right hand man/woman. If you aren’t able to easily and efficiently update content, it could be time to seek some professional help.
Here is where all of your waste website content should go. Think of the bowels as a trash can for out of date content, or better still – an archive. Putting old content into an archive on your website can help with search engine optimisation. But whatever you decide to do with old content, don’t just leave it where it is or you risk making your website look like it’s been abandoned.
Blood and veins
Just like blood runs through your whole body within veins and arteries, html runs through your whole website. Just like blood, html can become dirty, old and heavy and this can cause problems to the rest of the site if it isn’t cleaned up.
Have you got the X factor when it comes to design, functionality and content? If you don’t have anything special to show, your customers may not see your package in a favourable light.
Poor search engine performance is where many websites fall down – don’t let this become your Achilles heel. Make sure yours stands up well in the search engines like Google, Bing and Yahoo.
Your website functionality is just like the muscles on your body. Flex the functions your website can perform and assess whether it’s strong enough to do everything you need it to. Remember that your web functionality needs to be strong enough to carry the weight of your business.
If you feel that your digital presence is suffering from a long-term ailment or just needs some defibrillator action, Group Dane has the cure. Get in touch.